Marketing Specialization

Shaping Tomorrow's Marketing Innovators

The Business Administration Marketing Specialization at BHSU is a dynamic and challenging program that prepares students to lead in the fast-paced world of marketing. Students gain expertise in consumer behavior, market research, digital marketing, branding, and strategic communication. The program emphasizes creativity, analytical thinking, and real-world application, equipping graduates to develop and manage effective marketing strategies across industries.

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Program Highlights

  • Experiential Learning: Most of our marketing courses involve real projects with local businesses, giving students practical experience and helping them understand the impact of marketing decisions on the community.
  • Buzz Marketing Student Club: For over ten years, our student marketing club, Buzz Marketing, has been helping local businesses with marketing studies. This gives students extra hands-on experience and boosts the club’s reputation on campus and in the community.
  • Innovative Data-Oriented and AI-Assisted Learning Tools: : Our classes use a mix of traditional and modern research methods, including AI tools. This helps students learn how to analyze data and develop practical marketing skills for real-world situations.
  • Marketing Communication Skills for Career Advancement: Working directly with local businesses helps students improve their marketing communication skills, both written and oral. This real-world experience enhances their professional competence as future marketing professionals.
  • Marketing Minor Program: This minor is perfect for non-marketing majors. It offers a short, well-structured curriculum that teaches practical consumer marketing skills, helping students apply marketing strategies to real projects.

 

Careers & Outcomes

The Marketing Specialization at BHSU equips students with the skills to thrive in a variety of fast-paced, innovation-driven careers:

  • Marketing Manager
  • Brand Strategist
  • Market Research Analyst
  • Advertising Coordinator
  • Public Relations Specialist
  • Digital Marketing Specialist
  • Social Media Manager

 

 

Curriculum

AACSB Accreditation

The Black Hills State University College of Business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), which is recognized worldwide for its quality. Graduates from AACSB accredited programs tend to earn higher salaries, work in more prestigious fields and positions, and are more satisfied with their career and educational choices.  Only about 6% of colleges and universities that offer business programs have earned this accreditation, and our faculty work hard through their research, teaching, and service projects to maintain this high standard.

 

Afforable Education, Exceptional Opportunities

Discover how you can achieve your dreams without breaking the bank. Learn about our competitive tuition rates, scholarships, and financial aid options designed just for you. Your future starts here at BHSU!

Tuition & Fees Scholarships & Financial Aid
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BHSU Student Organization Buzz Marketing Completes Enrollment Growth Projects

Buzz Marketing, a marketing student organization at Black Hills State University, successfully completed two projects for Black Hills State University - Rapid City (BHSU-RC) and the Master of Business Administration (MBA) program at BHSU during the Fall 2024 semester. The two projects provided the opportunity for Buzz Marketing to create impactful marketing strategies, expand their expertise, and enhance the professional skills of its members.

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