Marketing Specialization

Program Highlights

• Experiential Learning: Most of our marketing courses involve real projects with local businesses, giving students practical experience and helping them understand the impact of marketing decisions on the community.
• Buzz Marketing Student Club: For over ten years, our student marketing club, Buzz Marketing, has been helping local businesses with marketing studies. This gives students extra hands-on experience and boosts the club’s reputation on campus and in the community.
• Innovative Data-Oriented and AI-Assisted Learning Tools: : Our classes use a mix of traditional and modern research methods, including AI tools. This helps students learn how to analyze data and develop practical marketing skills for real-world situations.
• Marketing Communication Skills for Career Advancement: Working directly with local businesses helps students improve their marketing communication skills, both written and oral. This real-world experience enhances their professional competence as future marketing professionals.
• Marketing Minor Program: This minor is perfect for non-marketing majors. It offers a short, well-structured curriculum that teaches practical consumer marketing skills, helping students apply marketing strategies to real projects.

Curriculum

Curriculum details shown are subject to change each academic year. Updated information for the upcoming academic year will be posted soon.

AACSB Accreditation