THE WOMEN'S BUSINESS CONFERENCE - ABERDEEN

6th Annual Conference

 

March 27, 2025

 

This conference is your key to turning ideas into impactful actions, providing a dynamic mix of learning and networking tailored for women in business.
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AGENDA

 

8:00 – 9:00 a.m.     Check in, Business Showcase, & Open Networking

9:00 – 9:30 a.m.     Welcome & Intro

9:30 – 10:30 a.m.   Keynote: Reframe Up
Learn techniques to reframe your thoughts and feelings around difficult situations, and explore ways to continue to work with purpose and joy.

Presented by Tracy Palecek, Palecek Therapy and Consulting

10:30 – 11:00 a.m.     Business Showcase & Networking

11:00 – 11:45 a.m.     The Power Panel: Women in Business
Discover stories of South Dakota women business owners as they share the
trials and triumphs they navigated to turn their dreams into reality.
Presented by Kelly Brandlee - Back Forty Beef,
McKenzie Farmen - Shoe Science,
Julie Fischbach - Finery Marketplace,
Christine Keller - Sweat Zone;
Moderated by Kecia Beranek - South Dakota Retailer's Association

11:45 a.m. – 12:45 p.m. Lunch & Business Showcase
12:45 – 1:45 p.m.     Workshop - From Stuck to Unstoppable: Permission to Break the Cycle and Dream Bigger
Immerse yourself in the power of our stories—how they shape us, connect us, and sometimes keep us stuck. We'll explore the stories we’ve been telling ourselves, challenge the ones that no longer serve us or are keeping us stuck, and step into the courage to rewrite them while giving ourselves permission to create a story that truly aligns with our most authentic selves and who we want to be. 
Presented by Chrystal Rothenberger, Wildly You

1:45 – 2:00 p.m.      Energizer
Get up and move. We’ll reset and refocus for the grand finale of the day.

Presented by Helen Eimers, Helen Eimers Life Coaching 

2:00 – 3:00 p.m.      Keynote: Crisis to Clarity
Learn how to identify factors of resilience in yourself and others, and set mindful goals for living a life of meaning and purpose.

Presented by Tracy Palecek, Palecek Therapy and Consulting

3:00 – 3:30 p.m.         Close & Door Prizes

 

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Tracy Palecek, LPC-MH, is the CEO and Owner of Palecek Therapy & Consulting . She is blessed to spend her time between her mental health therapy practice, public speaking, and consulting in areas of mental wellness, poverty reduction, and interpersonal skill building. Tracy has over 25 years of experience working to address trauma, poverty and resiliency in those she has servedShe continues to serve in membership on various boards, committees and task forces with others who are passionate about changing systems so all can benefitTracy received her BS degrees in Sociology and Human Services from Black Hills State University, her MS in Agency Counseling and her MS in Human Resource Development from South Dakota State University.  Tracy has spent her career helping the most vulnerable, as well as those who serve the most vulnerable.  She believes that implementing research-based methods in the workplace helps heal burnout and promotes working with purpose and joy.   When she is not working you can find her playing trivia with her friends, begging her children to hang out with her, and planning her next road trip. 


 

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Chrystal is a women’s holistic life and business coach who’s passionate about helping you align your lives and businesses with your values, joy, and vision. As the founder of Wildly You, she creates transformative retreats, large and small events, groups, and coaching experiences that encourage you to embrace your authenticity, connect with yourselves and others, and pursue your dreams with courage and intention. She’s not your average “one-size-fits-all” systems and processes coach, but rather looks at your life as a whole. She dives into your mindset, vision, goals, and the rhythm and season of your life to help guide you toward creating and living your most wildly beautiful life.

Chrystal lives in Brandon, SD with her husband, 3 kids and their beagle, Oliver. She’s a coffee enthusiast, yoga instructor and health realist, and loves to get outside for a walk in nature. If it involves mountains, breakfast food, coffee, or laughing around a campfire - she’s in.


 

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Helen is an online coach and entrepreneur with over 8 years of experience, helping hundreds of women amplify their energy, influence, and income. After a 16-year nursing career, she transitioned to full-time coaching, quickly reaching six figures and founding the Amplify Academy. A nationally recognized speaker, Helen combines heartfelt support with truthful encouragement, drawing on her expertise as a hypnotherapist, yoga instructor, and Reiki healer. She lives with her husband and three kids near Pukwana, South Dakota, and enjoys outdoor adventures, teaching yoga, and paddleboard yoga by the Missouri River in the summer.  


THANK YOU 2025 SPONSORS 

Sponsors 2025

GOLD

ANCHORED MIND COUNSELING, LLC

BOSTON FERN

BOYS & GIRLS CLUB

GROW SD

INSURANCE PLUS

LARUE'S RESTAURANT, BAKERY & CATERING

SD MANUFACTURING & TECHONOLOGY SOLUTIONS

WENDY'S-ABERDEEN


 

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Connect With Us

Hours: Monday-Friday 8:00 AM - 5:00 PM

Evening and weekend hours are available by appointment.

Phone: 605-642-6948

Address:
Black Hills State University
1200 University St. Unit 9511
Spearfish, SD, USA 57799-9511
Office Location: Woodburn 216


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Hosted by Black Hills State University