Wei Song

Dr. Wei Song received her Ph.D. in Marketing/Management from the University of Edinburgh, UK. She has had a solid international experience, including teaching at a range of universities and working at a major US corporation. Currently, she holds a Professor in Marketing at Black Hills State University, USA. Her research interests are in the areas of marketing strategy, branding, and Chinese own brand strategy. She has chaired various sessions at the international conferences and publishes the research papers regularly.